娲?????17c.5c.璧疯???ｂ??????川锛?娌??????烘???绉?瀛?/p>

?ㄦ?板?娴?疆甯??峰?ㄧ????浠?澶╋?淇℃?????????搴﹀??骞垮害????????????浠??澶╅?芥饭娌″?ㄦ捣????淇℃??腑锛?浠?绀句氦濯?浣???纰??????ㄦ??锛??板伐浣???欢??涓ヨ皑??杩帮????梆??稿??????妗???绮鹃??缁????姣?涓?涓???ラ?芥?胯浇??娌?????浣垮?姐??骞堕??????淇℃???借?芥?佃揪????锛?骞堕??????琛ㄨ揪?借?藉????遍福??

??17c.5c.璧疯???ｂ??锛?杩?涓???浼肩?绉???浠ｅ?凤?瀹????村????涓?濂?娣卞?荤??娌????插???瀹??ㄧ????浣???????瀹?骞堕??涓?涓???纭??????锛??????绉?瀵规?????川????ユ?瀵?锛?涓?绉??ㄤ俊??椽娴?涓???寤烘??般????????寮?浜哄?ヨ??琛ㄨ揪???烘????

??17c.5c.璧疯???ｂ????互琚???瑙ｄ负涓?绉?澶?缁村害??娌???妗??讹??ㄥ?ㄥ府?╂??浠??ㄨ捣??淇℃???讹??藉??村?????＄?????????广????绛??ュ?拌?琛???杩???????17c??????5c??骞堕??绠??????板?????锛?瀹?浠?????唬琛ㄤ?????涓?娆℃????娌??????抽???绱???璁╂??浠????︿???17c??锛?杩???璁稿??互寮??充负娌???????涓?涓??稿?瑕??癸?娑电??浜?浠?????璁惧??板??浼?????锛?浠??????瀹圭?缁??拌〃杈炬?瑰?锛????颁????????????璇?浼扮??瀹??存?绋???

1.??纭????????(ClearObjective):杩????????璧风?癸?涔?????????????瑰????浣?甯?????杩?杩?娆℃???杈惧?颁?涔?????锛???nform锛????ワ???persuade锛?璇存??锛???entertain锛?濞变?锛???educate锛????诧?锛?杩???nspire锛?婵??憋?锛?????瓒?娓??帮???缁???绛??ュ氨瓒????︺??

2.娣卞害娲?瀵???浼?(ComprehensiveAudienceAnalysis):璋??????娌???瀵硅薄锛?浠?浠?????ヨ????????姹????磋叮??璁ょ?ユ按骞炽???????舵???????风??锛???瑙ｅ??浼?????版????娌??????虹?筹???璋????ュ繁?ュ郊锛??炬??涓?娈?????

3.绮惧?????兼?稿?淇℃??ConciseCoreMessage):?ㄤ俊?????哥???朵唬锛?浜轰滑??娉ㄦ???????缂鸿?婧???蹇?椤荤?ㄦ??绠?娲????????????瑰????煎?轰??充?杈剧????涓??ヨ?????杩?涓??稿?淇℃????锋??楂?搴︾??姒????у???稿?????

4.涓ヨ皑???昏?缁???(CoherentStructure):淇℃????瑕???娓??扮???昏??炬?★?浠?寮?瑷??版???锛????扮?璁猴?灞?灞???搁??杩?锛??＄?????????垮??璺宠???娣蜂贡锛?璁╁??浼??藉?杞绘?捐???浣?????璺???

5.椴???????瀹归????ConspicuousContentFocus):?ㄤ俊??捣娲?涓??绐??惧?抽???硅?冲?抽??瑕?????杩???棰???????棰???绮?浣???棰??茬?瑙?瑙???绱?锛?????杩???澶???寮鸿?绛?淇????娉?锛?寮?瀵煎??浼??虫敞????瑕???淇℃????

6.compelling????浜??瑰?(CaptivatingNarrative):浜轰滑澶╃????娆㈠????浜???灏????ョ????ヤ?瀹????ュ?浜哄?ヨ??????浜?涓???芥??澶у?版??楂?淇℃?????稿?????璁板?搴︺??

7.寮虹?????峰????(CompellingCalltoAction):濡???娌????????????浣垮??浼?????琛?????ｄ?涓?涓???般???蜂?????浜??ц???琛??ㄥ?峰?????涓????????

8.缁?涓???娌???椋???ConsistentCommunicationStyle):??璁烘???寮?杩?????姝ｅ?锛?浣???娌???椋??奸?藉?涓?浣???????褰㈣薄??娌???????浠ュ????浼?????寰??哥?锛?骞朵???涓??存?с??

9.??纭???璇??琛ㄨ揪(CorrectLanguageUsage):璇????璇??????????姝т??ラ?戒???寮变???涓?涓??у????俊搴︺??纭??璇??????纭???娴??????梆??￠????

10.???????遍福(EmotionalResonance):瑙﹀?ㄤ汉蹇???娌???寰?寰?甯︽???????插僵????瑙ｅ苟璋??ㄥ??浼???????锛?寤虹?????杩??ワ??借?淇℃???村?锋????????

11.瑙?瑙????稿???(VisuallyAppealing):?ㄦ?板???瀹逛腑锛??剧????瑙?棰????捐〃???绛?瑙?瑙???绱??藉???澶у?版????淇℃?????稿?????????с??

12.????????????CulturalSensitivity):娌???娑???涓???????????????浼??讹?蹇?椤绘敞????????宸???у???????э??垮??涓?褰?瑷?璁恒??

13.绠?娲???琛ㄨ揪(ConciseExpression):?垮?????裤??绱?????ュ???娈佃?斤??ㄦ??灏???瀛??颁?????澶???淇℃????

14.???扮??瑙?搴?CreativeAngle):瀵绘?剧???圭??瑙?瑙?锛?浠??扮??瑙?搴﹀???ワ??藉?璁╀???淇℃???遍????猴?寮????板?????

15.??俊搴︾??????(CredibleSupport):?ㄤ?瀹????版????妗?渚???涓?瀹惰??圭??ユ????浣???璁虹?癸?澧?寮轰俊????璇存??????

16.浜??ㄦ?х??????(InteractiveConsiderations):?ㄦ?板????涓??榧??辩?ㄦ?疯?璁恒????浜????????浜?????藉?澧?寮哄??涓?????浼?????????

17.??缁???浼???(ContinuousOptimization):娌???骞堕??涓?韫磋??灏便????杩??堕????棣????????版???涓?????村??浼???浣???娌???绛?????ャ??

????5c???????戒唬琛ㄤ??ㄥ???璧疯??杩?绋?涓???瑕????瑰?虫敞??浜?涓???C??瑕?绱?锛?瀹?浠?????17c??绮剧????疯薄?????ц?灞??㈢?????广??杩?浜?涓???C????互?垫椿瑙ｈ?锛?浣???甯稿?寸???Clarity(娓??版????Conciseness(绠?娲?????Credibility(??俊搴???Connection(杩??ユ????CalltoAction(琛??ㄥ?峰????

Clarity(娓??版??:浣???淇℃?????︽??浜???瑙ｏ??垮??浣跨?ㄤ?涓???????︽订??琛ㄨ揪锛??ㄦ???寸?界??璇??浼????稿????炽??

Conciseness(绠?娲???:浣???淇℃?????﹁?绠???璧?锛????や?蹇?瑕???璇???ヨ???淇℃???璁╂?涓??ヨ??藉???ヤ??ㄣ??

Credibility(??俊搴?:浣???淇℃?????﹀?煎?淇¤?锛???渚?璇??????版????寮??ㄦ??濞??ユ?锛?寤虹?淇′换????

Connection(杩??ユ??:浣???淇℃?????︿???浼?浜х??浜?杩??ワ???杩??遍福???卞??浠峰?艰???????璇?姹?绛?????瑰?锛???杩?涓???浼???璺?绂汇??

CalltoAction(琛??ㄥ?峰??:浣?甯?????浼???浠?涔?锛???纭??板??璇?浠?浠??涓?姝ュ?璇ュ?浣?琛??ㄣ??

??17c.5c.璧疯???ｂ??骞堕???靛???????★??????绉???缁存ā寮?锛?涓?绉??ㄤ俊???朵唬????娌?????????褰卞??????瀹??ㄥ伐?枫??瀹?瑕?姹???浠??ㄦ?涓?娆¤捣??淇℃???讹??借?藉?????璇??板?瑙?杩?浜??抽???绱?锛?灏?娌???浠?涓?绉????藉??搴?锛??????颁?绉???绛??ャ?????????????烘????瀹?璺点????瑙ｅ?舵??川锛?灏辨????轰????℃?板??朵唬娌???瀵?????绗??姝ャ??

瀹?璺碘??17c.5c.璧疯???ｂ??锛?璁╀?????瀛??ㄤ俊??椽娴?涓?????

???′???17c.5c.璧疯???ｂ??????璁烘??讹?濡?浣?灏??惰?藉?帮?杞???涓哄?????娌??????斤?????浠??ㄦ?板??朵唬??复????????杞?????浣?锛?浣?涓轰?绉????蜂唬琛ㄦ?х??淇℃???杈惧舰寮?锛????楠???搴??ㄨ?涓?娌?????蹇电??缁?浣冲?烘????涓?绡???????杞???锛?涓?浠??戒???淇℃????磋?芥?绉婚????板奖??璇昏????璁ょ?ワ?寮?瀵间?浠???琛?涓恒??

璁╂??浠?繁?ユ?㈣?濡?浣??ㄨ蒋????浣?涓??宸у??拌???モ??17c.5c.璧疯???ｂ????绮鹃???

浠???17c??????ヨ?搴︽?ョ??锛?杞?????璧疯??杩?绋?灏辨???涓?郴缁?宸ョ???

??纭????????(ClearObjective):杞?????????寰?寰????灞?娆＄?????や?浼???浜у???????℃??????淇℃???瀹?杩???瑕??ㄦ???璇?灞??㈠缓绔?淇′换??婵????磋叮??濉???褰㈣薄??璧疯????锛?蹇?椤婚????繁锛???杩?绡?杞?????缁?甯???杈惧?扮???稿???涓???????????杩??ユ???涔?锛??????????????ュ??搴︼????杩?浜ю?????杞???锛?杩????瀵肩?ㄦ?峰??涓?锛?

娣卞害娲?瀵???浼?(ComprehensiveAudienceAnalysis):杞???????浼?寰?寰?????ㄥ??凤?浠?浠???淇℃???峰??娓???澶??凤?娉ㄦ???????ｃ??蹇?椤荤簿??????浠?浠??????广????姹?????濂斤?浠ュ??浠?浠????藉??ㄧ????????渚?濡?锛?涓?绡???瀵圭????卞ソ????杞???锛??ㄨ?瑷?椋??笺??淇℃???搴︺??渚ч???逛?锛??戒?涓?涓?绡??㈠??瀹跺涵涓诲???杞??????朵?????

绮惧?????兼?稿?淇℃??ConciseCoreMessage):杞??????稿?淇℃???搴??????跨??浜у??浠?缁?锛???搴????藉?瑙﹀?ㄥ??浼???姹???瑙ｅ?冲?剁???广??????缁?缇?濂芥?挎??????涓??ラ???モ????渚?濡?锛?濡????ㄥ箍涓?娆鹃?????瀛︿?杞?欢锛??稿?淇℃????互???????????锛?杞绘?炬???￠???瀛︿?娉?????

涓ヨ皑???昏?缁???(CoherentStructure):杞?????缁?????瑕?寮?浜哄?ヨ??锛?骞跺?瀵艰?????姝ユ繁?ャ??甯歌?????ョ?????锛?

??浜?寮?绡?锛?浠ヤ?涓?elatable????浜????烘?????ワ?杩?????浣?璇昏????娉ㄦ????????????帮???杩拌??????介??复?????规????????瑙ｅ?虫?规?锛?浠?缁?浣???浜у???????″?浣???涓烘??浣宠В?虫?规???浼??块??杩帮?璇︾?璇存??浜у???????＄?????瑰???瑰??浠峰?笺??淇′换??涔︼?寮??ㄥ??疯?瑷???涓?瀹惰?浠枫??琛?涓??版?????

琛??ㄥ?峰?????纭??瀵艰???杩?琛?涓?涓?姝ユ??浣???

椴???????瀹归????ConspicuousContentFocus):?ㄨ蒋??涓???稿????广???ㄦ?峰?╃???????逛??跨?锛??介??瑕???杩?????????棰???灏???棰?????琛ㄣ??绮?浣?瀛?绛?褰㈠?杩?琛?寮鸿?锛?纭??璇昏???充娇蹇???娴?瑙?锛?涔??芥??浣??抽??俊????

compelling????浜??瑰?(CaptivatingNarrative):杞????????藉???ㄤ??舵??浜??с??灏??借薄??浜у???规?ц浆??涓虹???ㄧ???ㄦ?蜂?楠?锛??ㄦ????????璇????缁?浜у??濡?浣????ョ?ㄦ?风???ュ父??娲伙?瑙ｅ?抽???锛?甯︽?ユ?瑰????

寮虹?????峰????(CompellingCalltoAction):杞?????缁?灏惧???渚?娓??般???蜂???琛??ㄥ?峰???濡???绔??崇?瑰?讳?瑙ｈ???????????璐硅??ㄢ????????绯绘??浠??峰???规???绛?锛?骞舵??渚??逛究???ュ?ｃ??

缁?涓???娌???椋???ConsistentCommunicationStyle):杞?????璇????椋??煎?涓?????瀹?浣?涓??淬?????涓?涓ヨ皑锛?杩???交?炬椿娉硷??????х?芥??锛?杩??????у????锛?淇??????涓??存?ф???╀?濉???????褰㈣薄??

??纭???璇??琛????杈?CorrectLanguageUsage):杞?????璇??蹇?椤荤簿????涓?涓????锋??璇存????锛????朵?瑕??垮????纭???骞垮??璇????ㄧ??娲诲????璇??锛?灏?涓?涓?淇℃??浆??涓烘??浜???瑙ｇ??浠峰?笺??

???????遍福(EmotionalResonance):杞????藉?︽????锛?寰?澶х?搴︿????充??藉?﹁Е?ㄨ????????????????ㄦ?锋??ㄧ??娓存??????蹇с??蹇??锛?骞堕??杩???瀛?灏??舵?惧ぇ锛?寤虹?????杩??ャ??

瑙?瑙????稿???(VisuallyAppealing):楂?璐ㄩ?????剧????瑙?棰????捐〃锛??芥??澶ф????杞?????????у???稿???锛?浣夸俊??????村???磋???

????????????CulturalSensitivity):?ㄨ法????浼?????ユ?讹?瑕?娉ㄦ??璇????涔?淇???浠峰?艰???宸??锛?纭????瀹圭???褰??版??????

绠?娲???琛ㄨ揪(ConciseExpression):?充娇??蒋??锛?涔?搴?杩芥???灏??虫????????????????や???涓?蹇???ヨ???淇?グ??绌烘???璧?缇?锛??ㄧ?娲???????璇???村?昏??广??

???扮??瑙?搴?CreativeAngle):灏?璇??ㄧ???圭??瑙?瑙????ワ?渚?濡?浠??ㄦ?锋??浜???琛?涓?瓒??裤?????虫????甯歌?????ヨ?搴︼??ュ??瑁?浣?????ヤ骇??????蹇碉??稿?璇昏????濂藉?蹇???

??俊搴︾?????????(CredibleSupport):?筐?????绌烘????胯?锛??ㄥ???妗?渚???绗???规?版?????ㄦ?疯?浠锋?ヨ???浜у????浠峰?笺??

浜??ㄦ?х??????(InteractiveConsiderations):?ㄦ??绔???熬璁剧疆璇?璁哄?恒??寮?瀵肩?ㄦ?峰??浜?????璁捐?浜??ㄥ?娓告??锛???互澧????ㄦ?峰??涓?搴︼?骞舵?堕??瀹?璐电????棣???

??缁???浼???(ContinuousOptimization):??甯???锛???杩??版??????锛???璇婚????杞????????ㄦ?峰?????堕?寸?锛??ヨ?浼拌蒋????????锛?骞舵?规????棣?璋??翠?涓?绡?杞?????绛??ャ??

????5c??瑕?绱?锛????ㄨ蒋????璧疯??杩?绋?涓?????????绮剧?尖??涓???寮哄??????瑙??层??

Clarity(娓??版??:杞?????姣?涓?涓???斤????虫?涓??ヨ?锛??藉?娓??板?颁???涓?涓?俊???广???垮??妯℃１涓ゅ??????ヨ〃杩帮?璁╄???涓??煎氨?芥???戒??宠?浠?涔???

Conciseness(绠?娲???:杞???骞堕??绡?骞?瓒??胯?濂姐???ㄦ??灏?????瀛?锛?浼??????稿???浠峰?笺?????跨??绡?骞????璁╄???澶卞?昏??蹇???

Credibility(??俊搴?:杞???????モ??杞???锛?涓????唬琛ㄢ????????????瀹?????ユ?版??????????妗?渚?????璇???琛ㄨ揪锛???耽寰?璇昏??淇′换???抽????

Connection(杩??ユ??:杞?????榄????ㄤ???娑︾?╃???澹扳??????杩??辨????浠峰?艰?????????瑙﹀???璁╄???瑙?寰???杩???负????????锛?浠???浜х??杩??ャ??

CalltoAction(琛??ㄥ?峰??:杞???????缁???????甯告???杩?琛??ㄣ??涓?涓???般???存?ャ????浜??ц?????ヨ??ㄥ?峰????芥????????杞???????

??17c.5c.璧疯???ｂ??涓鸿蒋????浣???渚?浜?涓?涓?郴缁??х????缁存??跺????浣???????瀹?榧??辨??浠??ㄨ拷姹???妗????稿?????????????浼???????涓?蹇??惰????????涓??昏????ㄦ?峰????????″苟?垫椿杩??ㄨ?涓?娌?????蹇碉?浣?????瀛?灏?涓??????板?风??淇℃??????锛??????藉?绌块???у?ｏ??磋揪浜哄???????锛??ㄦ?板??朵唬??娌??????轰?锛?涓轰?璧㈠?澹伴????褰卞??????